With yet another shot heard 'round the social media networking sites, blogs and on the street, on November 9th the closing of Metropolitan Home was confirmed.
This week we discuss the magazine's beginnings - as the much loved '70's shelter publication, 'Apartment Living' to its elegant shift in style and title, "Metropolitan Home" and finally it's untimely demise . What's next or rather who's next?
We take our hats off with due respect to Donna Warner who has led her editorial team in the outstanding 26 year run of the modern luxury magazine. You will be missed Met Home.
Comments
Along other lines, I was under the impression that local shelter mags were doing very well, such as Washington Spaces and Atlanta Home. If local mags are doing well, but regional mags (Veranda) are suffering...anyone know why?
-EM
$30,000 a year. Where are the relations???? I am so upset about all that. I work so hard on a project and make a fraction of this in 6 month...and I am sure the creative efforts and results in the life of people are bigger! This is so overdone and not appealing. If those are the reasons to fold, well then, good riddance. A pity, that we all have to suffer for the attitude of those and the arrogance of the ones who feel so entitled!!!
So, now there you have it! The big vent!!!
I wanted to say it for a long time!
There are so many talents out there and it's time to go broad again, humbler...and more in touch with our times!
1) A Friend who is photographer for major publications like Met Home would charge designers a fee of $2500-$3000 for a full day shoot plus travel expenses if far away.This would include post production photo retouching, etc. He would also style a shoot for an extra fee. Perhaps this wil be the way it will be done more often in the future. Maybe people like Vicente Wolf who styles and shoots his own interiors will be more and more appealing to magazines in the future to save expenses?
2)I heard/read somewhere that Met Home had a loss of 4 mill last year. Hard to maintain that as the parent company. And I agree. I wish more of the issues had been better. There were some wonderful things, but sadly, perhaps not enough.
3)I was one of the "Thank God for Elle Decor" people, and I equate Margaret Russell with Elle Decor and it's success (as it says in the post). She is amazing!
4)Luxe....don't get me started!
I'm like you guys! I really looked forward to my stack of magazines every month!I keep hoping there will be a revival after the recession dies down, but it may be in a different form. But I can dream.
Enjoyed so much hearing the discussion. Y'all were asking what's left...the only magazine I still take is Traditional Home, which I don't like as much as I used to because some of the interiors are way too eclectic/modern for my taste. I fall in and out of love with Traditonal Home...I subscribe for a while, then stop, then start again. I LOVE, but am not currently subscribing to, Garden and Gun. I think I'll change that this evening...I really miss it! They actually mention the current "magazine crisis" here on their website: http://gardenandgun.com/newsletter/hanging-tough.
I still like Southern Living and I think it probably survives because of the variety they offer...decor, gardening, recipes and local interest articles. And Southern Lady seems to be hanging in there...another one I enjoy for the amazing pics and outright oooh and ahhh factor. I guess none of these are exactly "decorator" magazines, except Traditional Home, so the ones I've mentioned may not be what you had in mind.
Joni, you tickled me when you mentioned driving around each week to pick up the latest publications. One of things I used to always look forward to (and still do) is splurging on 3-4 magazines all at once at Christmas time. I always found the Christmas issues to be THE BEST ones of the whole year...or so it always seemed to me. I couldn't wait to get my hands on them. I think Megan is right...this is like a forest fire and when all the ash settles, I bet we'll be seeing the birth of some fabulous new magazines. They will come back smarter, leaner and perhaps more customer focused. Thanks again for keeping us all informed...appreciate you all!
Joni's right re:Luxe it looks like many of the fancy Real Estate selling publications....
Do you ever catch Belle from Australia or any of the
French home magazines Cote de Sud etc. they often have some real inspirations!
Who would of thought we'd come this far and look how much more we interact and learn each blog post/podcast time. We're learning at lighting speed, something fantastic always replaces a trusted path with appreciated new direction. You have to "See" the potential to create the reality...awareness
Bette
About 10 times as much as a US mag... I have heard that a few of the mags (not many) are getting restrictions on making their own spreads, and have to purchase finished or already used spreads instead. However, for shoots there's usually just a photographer and a journalist (plus maybe a stylist, but not in all cases). So it's definitely a different world!!
Just listened to the skirted round table. So interesting..here are a few of my thoughts. Met Home billed more revenues than Elle Decor and had a wider distribution, however, when it comes to choose between two magazines, Elle Decor is the original French brand and Hachette Filipacci could not favor a US brand Magazine against the International Elle Decors brand. I have worked with both magazines and they have extremely talented people with very different design points of view. With the loss of Met Home, the Modern Design World has lost its voice. At least we still have the french Residence Decoration...No need for translations, the pictures speak for themselves.I have had many projects published in Met Home, my last one was shot 10 days ago which was supposed to be for spring 2010 publications.My Tara space is featured in the very last issue , this December issue. Here is how it worked, I will let you figure out the budget as I feel it is not my place to do so but i can assure you it is on a string line. Linda O' Keeffe, my friend and editor arrives at 8:30 Am with Antoine Bootz ,one of my favorite photographer and his assistant and myself. Antoine and Linda scout out the shots, the light. We style, move a few things around and shoot all day until we loose the light. As Antoine shoots, linda and I style the next shot, his assistant is working editing images on his laptop, works on the light etc... Long grueling day, perhaps half an hour break for a sandwich. Fun work, no frills, no glam. The next day, Linda is off on the next shoot... then Antoine and his assistant work with Linda on the shots before they go for layout.
The workload for editors at both magazines if grueling but they work with such enthusiasm, incredible energy, and at night...off to the party circuit as they are sponsored events that they need to attend.
Last night, at the event in my showroom both members of Met Home and Elle Decor teams were there including the publisher, cheering Samantha Nestor for the launch of her great book: Living with Wine...make sure to get a copy, it feature the most fabulous wine cellars...I will miss my friends from Met Home. Francine
I am still not over Cottage Living. At all. Then comes Domino. For young ppl in their 20s I don't really know what's left. I do love HB and Elle Decor & Country Living but none of them feel like "me." You know when a magazine just feels like it's yours??? And you just love everything in it...
Elle Decor & House Beautiful cause my jaw to drop but I really miss having a magazine that makes me feel super-comfortable & that features creative rooms that are doable for young ppl on a budget. I love it when a magazine inspires me to get up off of the couch & make a quick change in a room -- because it's that doable & you often don't have to spend an arm and a leg to get a new look.
Maybe the loss of these magazines for younger readers are because we don't have the money & the advertisers don't want to waste their money on us? That's my guess...
Anyway, things are changing... I LOVED Lonny Magazine when it came out but have to admit I want it in PRINT badly. Online just isn't the same. If it were in print, I think it would be at the top of my list.
Great discussion!!
xoxo,
lauren
As far as today's magazines go, I think that the budgets are mainly at fault. {I too was shocked when Layla mentioned the magazine flew out clothing and hairdressers for them, for goodness sakes!!}
Some of the magazines whose editors I personally know, don't have huge budgets. These editors do practically everything themselves, even shoot some of the photographs for minor features. Their publications depend more on subscribers for their budget than the advertising income. No, they are not superglossy and over the top fabulous every issue, but, they are still in business!
Our whole world is changing, advertising is moving to online, email newsletters take the place of advertising, and many subscribers are going online to read design blogs instead of reading magazines. I hope we still have some great reads left, otherwise, we all better blog like crazy to feed our need.:)
So many reasons the big magazines have gone. It's sad...I really miss many of them. Thank goodness I can still race to the store to buy the French and English magazines, like Joni!
xo another winning discussion, ladies.
Lidy
Great discussion.
Regardless of your own personal allegiance, it's important to keep in mind that magazine companies are businesses, and key decisions are not made on the basis of emotion.
Clearly, Met Home was folded by its parent company because it was not a viable business and it was far less successful—in terms of both advertising revenue and newsstand sales—than Elle Decor.
To report otherwise is simply irresponsible; the financial facts speak for themselves.
I mentioned Met. going out of business a while ago..Hope others do not get the ripple effect ..like a house of cards
I buy Veranda .
If you read the old editions of
Architectual Digest, they had such designers and style.
Compare the new edition, it is dull, to much advertising. Infact
some are so $money hungry there
is nothing to read but a few lines of trash. MORE ADS